Esther Enewerome

Esther Enewerome Odafe is an author, editor and content marketer for individuals and businesses.

Content marketing for business success

LEARN HOW TO GROW YOUR ONLINE BUSINESS USING CONTENT MARKETING

Content marketing (also called organic marketing) is the life of every online business. This does not even depend on whether or not a brand decides to run paid Ads. Why am I so bold in making this claim you may ask? My reason is this: without a brand constantly providing free value to either educate …

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THREE QUESTIONS INTENDING AUTHORS MUST ANSWER (HONESTLY) TO WRITE A PROFITABLE BOOK

It is no question that the year 2020 will birth even more authors than 2019 did. Already, a couple of people are launching their books and many more will follow. However, it is not enough to decide that you want to author a book. You must be intentional about the kind of book you want …

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The Power Of Storytelling In Copywriting And Content Marketing.

The Power Of Storytelling In Copywriting And Content Marketing.

The power of storytelling in copywriting and content marketing is seen in the way it makes your message memorable and captivating. Here’s why this is an important factor in your writing. You will agree with me that the novels you’ve read, the stories you were told, those Instablog Naija stories you read, and even some …

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how to avoid procrastination as a freelancer

How To Effectively Manage Your Time And Avoid Procrastination As A Freelancer

There is a popular saying that goes, “Procrastination is the thief of time.” This saying is correct, but in my opinion, it isn’t complete. Procrastination is not only the thief of time, but it also causes loss of opportunities. If there is one thing people admire about freelancers is the fact that they have more control …

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