It is no question that the year 2020 will birth even more authors than 2019 did. Already, a couple of people are launching their books and many more will follow. However, it is not enough to decide that you want to author a book. You must be intentional about the kind of book you want to author and therefore, there are three questions you need to answer honestly as an intending author if you want to author a profitable book.
The word “profitable” when it comes to authoring a book connotes a book that is valuable to its readers, and at the same time fulfils the author’s desire for writing the book. The fulfilment an author gets from writing and publishing a book may be different from that of another author and I’ll be showing you the different ways authors can feel fulfilled as we proceed in this article. Nevertheless, one important thing nonfiction authors must consider when writing their book is that their book should be able to educate or solve a pressing problem for their audience.
You may even be wondering why you need to author a book. I’ll just outline a few reasons to get you started.
- To stamp/ position yourself as an authority in your niche.
- For impact, influence and global recognition.
- Books are the new complimentary card.
- For income.
Now that you have seen these aforementioned reasons and (may) feel inspired to author a book, let me take you through the three questions you need to answer honestly if you want to write a book that is both impactful and profitable.
- Who are you writing for?:- Whenever intending authors meet me to consult with them on their book project or even to edit their manuscript, this is the first question I ask. Not having a specific target audience for your book is as good as writing for nobody. Knowing your target audience in-depth will help you craft your message to suit their needs (i.e. the problems they have that your book can solve or the issues you want them to get educated on).
- What solution or message does your book have for your target audience?:- Once you have been able to honestly identify your target audience, you should know the problem they have, and the specific ones your book has the solution to. Truth be told, your book cannot be for everyone and it shouldn’t be. In order for your book to be impactful, it should solve a particular problem for a particular set of people.
- Why are you writing this book?:- I have asked first-time authors who meet me this same question and oftentimes, the answer is the same. TO MAKE MONEY. Making money is not a bad thing. In fact, making money from your book is satisfaction in itself. While to some other authors, their why for writing a book is for prestige. This is not to rule out the fact that there are authors who want both money and prestige.
However, before you jump on the bandwagon of people who are already monetizing their books, ask yourself the following questions:
a) Do I have a thriving platform?
b) Do I have an audience who like, know and trust me? People, who are willing to buy from me?
c) Have I grown and fed my audience with enough valuable content from my book? In essence, have I created enough buzz around my book?
d) Is this the right book to sell? Or should I just use it to grow my platform and influence?
Answering these questions as honestly as you can, will help you in channelling your energy the right way. It will also help you create the right buzz and content for your book launch and post-launch marketing.
I hope this article stirs up the need for you to author a book. If you have questions, ask in the comments and I’ll be glad to be of help you gain clarity.
I wish you the best in writing your book.